A great article by bloggers Simon Bisson & Mary Branscombe. The same can be applied to teaching and learning or Staff Development - Mohamed:
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A blog won’t fix a company that makes bad products or has terrible customer service; but having a way to hear what customers are saying and respond to it can - if the company is actually able to change. “Going Web 2.0″ for the sake of looking up to date is pointless; using technology to build a relationship with customers is valuable.
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