Nobody knows what Web 2.0 really is

A great article by bloggers Simon Bisson & Mary Branscombe. The same can be applied to teaching and learning or Staff Development - Mohamed:

A blog won’t fix a company that makes bad products or has terrible customer service; but having a way to hear what customers are saying and respond to it can - if the company is actually able to change. “Going Web 2.0″ for the sake of looking up to date is pointless; using technology to build a relationship with customers is valuable.

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The next big business opportunity?

The Beeb is reporting that Web 2.0 is set for spending boom by "business", whatever that is. Not really being a private sector kind of guy I'm dubious about what this means [traffic monitoring, targeted ads etc.]. The report highlights that one analyst [Mr Young] says "Advertising revenue has been hard to come by with even sites such as Facebook finding it hard to monetise their high volumes of traffic." Monetising our participation - wonder how that equates with the great Web 2.0 culture of user-owned and generated stuff or collaboration?