What is it about a Web site that might make it literally irresistible?
While there is a certain grand mystery to some aspects of human behavior, others can be easily explained. Just find yourself a garden-variety house cat, along with a $10 laser pointer.
Many cat owners know that the lasers are the easiest way to keep the pet amused. The cats will ceaselessly, maniacally chase it as it's beamed about the room, literally climbing the walls to capture what they surely regard as some form of ultimate prey.