In particular I was taken by:
- Mitch Benn's use of podcasts to release "extra" material to his fans, that wasn't used on the BBC's Now Show. [They only used 2 of the 3 songs he wrote each week, so why not release the B-side?] It strikes me that academics could do the same with extra bits of information/comment - some students might listen some might not, in the same way that I might listen to Mitch Benn's extras whilst 'er indoors just listens to The Now Show. We're both still fans...
- The use of podcasts to refresh a relationship with an existing audience, or to extend a personal relationship to a new following. In this, the role of "value added" content is critical - it made me realise the importance of the material that we have to say to our listeners/students.
- The personal, unscripted, one-to-one relationship that a podcast can portray to listeners is often very powerful.